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Caffe Latte Flavor Launch
Client
Starbucks
Project type /
Product Lunch & 360 Campaign
Role /
Associate Creative Director / Art Director – Co-developed campaign concepts, created key visuals, and executed tactical rollout.
Agency /
TBWA Omnicom
Campaign Tactics /
Video production, Photography, Web design & development, Social media, Influencer activations, Paid & organic media, eCommerce
great latte used to mean braving café lines or investing in fancy gadgets. Not anymore. We showed consumers how Starbucks perfected the latte, no baristas or expensive tools required. Just pour, brew, stir and sip Caffé Lattes, an all-new K-Cup and flavor packet combo.
Now caramel, vanilla, mocha and the undisputed queen of fall–pumpkin spice–are just a Keurig and a mug away. Easy, smart and delicious.
We promised latte routines simplified and positioned Starbucks as the undisputed leader in flavored K-Cup products with a 360-degree campaign.
