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Coffee at Home Launch
Client /
Starbucks
Project type /
Product launch & 360 campaign
Role /
Associate Creative Director – Led the team in developing campaign concepts and managed execution across all tactics.
Agency /
Integer Omnicom
Campaign tactics /
Video production, Photography, Web design & development, Social media, Influencer activations, Paid & organic media, eCommerce
How do you make home-brewed coffee feel as indulgent as a café experience? Starbucks had the beans—we brewed the story. Our campaign transformed everyday coffee into rituals of pure indulgence, steeped in rich colors, deep flavors and the art of savoring.
A single idea. A full-scale, multi-channel takeover. From retail activations to an all-new e-commerce platform, we infused every touchpoint with sensory storytelling that elevated Starbucks’ brand and redefined home-brewed coffee. This wasn’t just a campaign—it was an ecosystem. With a multi-million-dollar budget, we developed high-impact creative spanning advertising, retail, packaging, social, and a next-gen e-commerce platform that became a cornerstone of Starbucks’ digital presence.
