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Concept Art & Development
Client /
Procter & Gamble
Project type /
Branding & Innovation
Role /
Associate Creative Director – Led concept development, idea generation, and illustration.
Agency /
Integer Omnicom
Tactics /
Art, Concepting, Hand-drawn illustrations
Innovation starts with inspiration. Nowadays technology serves as the default path to the future, but handcrafting will always have a role to play.
As part of Proctor & Gamble’s Front End Innovation (FEI) team, I researched and tested creative for new and existing brands with focus groups. Each round of testing refined the creative vision and helped us launch national and global campaigns.
I think of these illustrations as time stamps of the creative process, molding an idea from loose sketch to final concept. Even with every platform at our fingertips, there’s still no creative substitute for putting pen to paper.
