Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
Duo Product Launch
Client /
Old Spice, Olay & Ivory
Project type /
Branding & Shopper Marketing Launch
Role /
Senior Digital Art Director – Collaborated on concept development and go-to-market strategy, leading key visual creation and tactical application.
Agency /
Integer Omnicom
Campaign tactics /
Concept art, Go-to-market strategy, Key visual, Tactical application
A product unlike any other needed a campaign just as legendary. When P&G invented a two-in-one soap/loofah, we launched a new myth.
A mermaid. A unicorn. Two creatures as elusive as a two-sided clean. Our “Never before seen” campaign brought magic to three brands–Old Spice, Olay and Ivory–all under one unforgettable brand story.
For Old Spice, we cranked up the masculine energy–bold reds, electric blues and shredding guitars. We softened Olay and Ivory with pastel hues, floral imagery and breezy beats. One campaign, three distinct tales.
Three brands. Two sides. One legendary clean.
