Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
Each & Every - NYC Subway Activation
Client /
Each & Every Deodorant
Project type /
Out of Home & Print
Role /
Associate Creative Director – Co-developed campaign concepts, brought ideas to life through key visuals and copy, and collaborated with the producer to manage the photoshoot.
Agency /
TBWA Omnicom
Most natural deodorants just mask stink. Pine-scented B.O.? No, thank you. That’s why Each & Every fights nature with nature.
To prove Each & Every keeps you fresh, not funky, we made scent visible. We turned heads by bringing fragrance to life through visuals. Bouquets sprouted from underarms in a high-traffic NYC shopping hub to stop commuters with freshness at first sight.
We made Each & Every synonymous with natural–not au naturel–scents.
