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Gilette Razors
Client /
Gilette Razors
Project type /
Branding & Product Launch
Role /
Digital Art Director – Defined key visuals for the concept and adapted them into below-the-line tactics.
Agency /
Integer Omnicom
Tactics /
Campaign communication, Key visual, Packaging, Retail displays, E-commerce toolkit, Paid media
How do you show the cutting-edge engineering of an everyday object? Give it the power of a jet engine coupled with a panther’s grace. That’s how we took Gillette Fusion ProShield, a leader in men's grooming, global.
We deconstructed the Fusion ProShield razors and then packaged them into toolkits, artfully playing off the idea of assembly to show men the arsenal of shaving tools at their disposal.
The result? A masculine campaign that was also sexy as hell.
