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Humana Storytellers
Client /
Humana
Project type /
Branding, Video, Web & Email
Role /
Digital Creative Director – Led the team in developing Storytellers concepts, overseeing video production, and managing website design and development.
Agency /
Heinrich
Campaign tactics /
Branding, Video production, Website design & development, Email design
Medicare can feel like a maze. So we used a map every consumer understands: real stories from people just like them. They met Georgette, the bohemian who refused to slow down. And Van, the school bus driver turned race car enthusiast. Not just faces—reflections of themselves.
From there, we guided users step-by-step—connecting them with the right plan, the right doctor, and the clarity they didn’t know was possible. At every turn, their Humana agent was right there—part guide, part advocate, always human.
With the right care and the right support, we helped them see aging as a new frontier, full of possibilities.
