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Olay Labs
Client /
Olay Skincare
Project type /
Branding & Product Launch
Role /
Associate Creative Director – Led strategy, concept development, key visual creation, video production, and web design.
Agency /
Integer Omnicom
Campaign tactics /
Concept art, Key visual, Video production, Web design
For decades, women trusted Olay. Just not millennials. To shake its “mom’s moisturizer” rep, we gave the brand a high-tech facelift–powered by AI.
We deployed an AI-powered skincare quiz that delivered dermatologist-level precision with a personalized regime. Our customized products bucked one-size-fits-all routines off the shelf.
Flawless skin without the guesswork. We turned Olay into a must-have for the next generation–proving that a great brand never ages.
