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Secret Deodorant - Interchange Your Life
Client /
Secret
Project type /
Online Video & Social Media
Role /
Associate Creative Director – Led a team of copywriters and art directors, guiding concepts from ideation to production.
Agency /
Integer Omnicom
Health-conscious consumers–especially women–won’t settle for compromise. They want protection without the aluminum. When Secret introduced its aluminum-free deodorant, we redefined what fresh feels like.
From rocking on stage to cozying up at home, we showed how every woman has a Secret that’s perfect for her life.
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