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Starbucks VIA Instant
Client /
Starbucks
Project type /
Product Lunch & 360 Campaign
Role /
Associate Creative Director – Led the team in developing campaign concepts and managed execution across all tactics.
Agency /
Integer Omnicom
Campaign Tactics /
Video production, Photography, Web design & development, Social media, Influencer activations, Paid & organic media, eCommerce
Instant coffee: synonymous with compromise—until Starbucks rewrote the rules. After 20 years of perfecting the craft, they cracked the code. The challenge? Getting coffee connoisseurs to take that first sip.
We changed minds—and palates—by spotlighting what mattered: the same 100% arabica beans, the same café flavors, and the same indulgence, just in an instant.
The result? A campaign that proved itself instantly legendary.
