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Colorado Ballet - 60 Anniversary
Client /
Colorado Ballet
Project type /
60th Anniversary Campaign
Role /
Creative Director – Developed the campaign concept and key visual, leading a team of designers and copywriters to execute the tactical rollout.
Agency /
Integer Omnicom
Campaign tactics /
Campaign concept and key visual, Photo shoot, Paid media, Out of home, Print, Social media
When a cultural cornerstone turns 60, the celebration must be as breathtaking as the performances themselves. Our vision spotlighted the raw drama, elegance, and emotion that define the stage—because ballet is more than movement. It’s storytelling at its most poetic. Collaborating with Artistic Director Gil Boggs and photographer Rachel Neville, we captured dancers mid-flight—power, grace, and vulnerability suspended in time.
The omnichannel campaign lived across digital and traditional media, amplifying the Ballet’s legacy and inviting audiences old and new into the story. Not even a statewide lockdown could dim the spotlight. We brought six decades of grace, strength, and resilience to center stage.
