Rooted in Stewardship
Cultivated by THRU Creative
It's not everyday you connect with a women-led, sustainable, and community-oriented ranch. So when we got the chance to develop a comprehensive brand identity system for Redwing Ranch in Southern Colorado's Heurfano County, we knew we had to create a brand as special as the place.
We aimed to embody the mission-driven nature of Redwing Ranch in words and visuals and create a timeless brand, rooted in history with an eye on the future.
The Challenge
Redwing Ranch needed more than a logo—they needed a new brand.
A brand that could embody their story; capture the connections between the land, livestock, and people; balance history with innovation, and showcase the ranch as a leader in regenerative ranching and education.
And it all had to work seamlessly across every channel and touch point.
The Approach
We built a brand foundation on three strategic pillars:
From workshops and creative exploration, we crafted visual and verbal guidelines.
The Voice That Carries Our Story
"We don't dream about regenerative ranching—we live it, measure it, and share the data.”
Voice principles:
grounded, collaborative, data-driven, transparent
From Brand to Reality
The comprehensive brand system includes:
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A cohesive brand system spanning digital, print, and events.
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A storytelling framework positioning Redwing as a regenerative ranching leader.
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Tools that build trust and inspire future land stewards.
Deliverables:
Brand Guidelines • Brand Audit • Competitor Review • Core Brand Framework (Mission, Vision, Values, Personality, Voice) • Unique Value Proposition • Logo Concepts • Color & Typography • Custom Illustrations & Icons • Voice & Messaging • Sub-brand for Annual Event • Event Colateral
The Impact
An Iconic Identity
Redwing Ranch's new brand inspires future land stewards and strengthens the community. It's more than words and images–it's a living promise.
Redwing Ranch.
Grazing Forward, Together.
